I help decision makers decide faster—
by killing bad options before they cost you.
If you're here, someone sent you. Here's what I actually do.
What I Am
Decision Enforcement
Most consultants help you explore options. I eliminate them.
I run ideas, strategies, and AI initiatives through structured stress-tests designed to surface fatal flaws before capital, time, or reputation is committed.
The kill rate is 60-70%. That's not failure—that's the point.
What survives gets built. Fast. Production software in 48-72 hours, not months.
The Method
Three Outcomes. No Ambiguity.
PASS
The idea survives scrutiny
It gets built via XpressMVP
FAIL
Fatal flaw identified
You get clarity on why—and what to fix
INCONCLUSIVE
Missing information
One retest, then pass or consult
Every outcome is a decision. No "let's keep exploring." No "it depends."
This isn't advice. It's a verdict.
The Logic
The Economics Changed
Traditional consulting assumes building is expensive, so you minimise scope to reduce risk.
AI collapsed build costs. When production software takes 48 hours and costs under £5,000, you don't need to guess carefully. You need to decide quickly.
Speed isn't impatience. Speed is freedom from sunk-cost delusion.
You can't fall in love with a bad idea if you only invested two days in it.
Evidence
Receipts, Not Testimonials
Live systems. Verifiable. Not slide decks.
Maximum Value Product
XpressMVP
Production Software. Delivered in Days. Not weeks. Not months. Days. No sprints. No scope creep. Just outcomes.
We don't invoice until your software is live.
Validation Framework
If There Is Proof
If This Works, You'll Know. If It Doesn't, You'll Know Faster.
A hard-nosed test to determine whether your idea survives contact with reality.
6-Pillar Framework
AI Governance
NIST-aligned, audit-ready documentation for organisations without a compliance department.
Inventory. Ownership. Boundaries. Oversight. Response. Data Provenance.
Tax Compliance
MTD Shield
Making Tax Digital compliance for UK sole traders, landlords, and SMEs.
Deadline enforcement, not reminders. Full audit trail for HMRC enquiries.
Landlord Compliance OS
HMOAi
HMO property management and compliance operating system.
Properties, rooms, tenants, certificates, repairs—from a single dashboard.
Social Enterprise Support
AI 4 CIC
AI-Powered Support for Community Interest Companies and social enterprises.
From Idea to Impact, Guided Every Step.
If You're Here
You're Probably One of These
- —A founder who's been burned before and wants someone who'll tell you the truth
- —An operator with a decision to make and no patience for exploration
- —A board member asking "what's our AI exposure?" and getting waffle in response
- —Someone from an institution checking whether I'm real
If you want encouragement, validation, or someone to brainstorm with—I'm not that person.
If you want a decision—let's talk.